If you are an entrepreneur, you know how important it is to share valuable content with your potential customers and clients. But where a lot of entrepreneurs get it wrong is, they think as long as they post something, no matter what it is, it’ll get them results.
Boy, are they wrong.
So many times I’ve observed how some entrepreneurs proactively post on social media, write blogs, record videos, etc. almost every day and they hardly get any engagement. Crickets…
Where on the other hand, others post a couple of times a week, and their engagement, leads and sales go through the roof!
What’s the secret?
Well, I’ve set out on a journey to find the answers, and believe me I had to dig deep… until I finally cracked the code! I’m going to break it down for you in this post.
It’s all about the strategy. It’s all about knowing your potential client’s pain points. It’s about providing solutions to their problems. Let me share with you how to create not just any content, but how to create PROFITABLE content.
Here’s the formula that I personally follow to be very valuable to my potential clients. It’s called, The EXPERT Formula.
Relevant to your ideal client’s pain
As you can see, there are 6 different types of content you can create.
Let’s talk about “Educate” – this has to be an educational piece of content, where you teach your potential customers/clients something that they can learn and implement in their business.
For instance, take this blog post – you are currently learning how to create profitable content so that you can implement this in your business and get a result (which in this case is ‘PROFIT’)
Ok, next up, “Xperience” – share your personal experience that is related to your potential client’s pain point, it may be an obstacle that is similar to what they are facing and how you were able to overcome it. You can also share an experience of your current client(s) and how you’ve been able to help them get a result they were looking for.
“Problem Solving” – I have to say, this one is my favorite! Ever since I made a decision to pursue this online entrepreneurship route I knew it wasn’t going to be an easy task, but I was up for the challenge! The obstacles were inevitable, I constantly felt stuck. Of course, at first, I was frustrated, then I started to get used to it, I accepted the fact that it’s always going to be an uphill battle, then… I fell in love with it!
Instantly I knew that there’s nothing that can stop me from pursuing my dream! I got really good at problem-solving and an obstacle is no longer an obstacle for me. It’s a challenge that I can’t wait to take on! Therefore, I love to help my clients to solve problems because it’s a part of who I am and it’s very fulfilling to me. When it comes to content creation, you can simply create content around that. Help your potential client solve a problem that they’re facing – in my opinion, it’s extremely valuable, which in return will lead to profit in your business.
“Execution” – motivate your potential client to execute. Help them to create a plan of action so that it’s easier for them to execute it. You can share with them a simple strategy that has helped you accomplish your goals, something they can model and instantly implement in their business to create the results they desire.
When you intentionally create content that is “Relevant to your ideal client’s pain” – Trust becomes a cornerstone. Your potential client relates to you, therefore he/she begins to trust you, they feel like you know what they’re going through and you might possibly know how to help them out. Have you ever watched a video or read a blog post/email and felt like it’s speaks to you directly? I have. I literally feel like it’s exactly what I needed to hear. It’s an answer to my question. Once that happens you feel really connected to that person and somehow they know exactly what you need. When they present an offer you are more than likely to buy because you know it’s a solution you’ve been looking for.
It is not enough to educate and inspire, you must motivate your potential client to “Take Action”! It’s not just science to know how to do this, it’s also an art. Once you master this skill, the possibilities are limitless! Being able to do this allows you to truly change people’s lives for the better on a much bigger scale than you can imagine.
Now it’s your time! Go ahead and give this EXPERT Formula a try and watch how it impacts your business. Always remember, it’s not just content that generates profit, it’s PROFITABLE content.