I believe one of the main reasons why most entrepreneurs fail is because they haven’t figured out who their ideal customer avatar is.
Do you know who YOUR ideal customer avatar is?
If not, in this blog post I’d like to share with you a few tips and tricks that helped me figure out who that perfect person is for what I have to offer.
One of the most popular methods that most gurus teach on how to create your ideal customer avatar is this: You’re usually asked to create up a hypothetical human and answer these simple questions:
✶ What’s their name, age, and gender?
✶ What do they do for work?
✶ What’s their financial status?
✶ What’s their family situation?
✶ How do they spend their time?
✶ What do they read?
✶ What do they watch on TV?
✶ Who do they follow on Instagram?
✶ What pages do they follow on Facebook?
✶ What are they afraid of?
✶ What motivates them?
✶ What do they dream of?
✶ What does success look like to them?
Although this method is great, it’s still not as effective as you need it to be. It might even leave you overwhelmed and confused because you’re not sure what to answer to some of these questions.
I urge you to find a REAL person – don’t make anything up. You might already know who it is, it might be a friend, a family member, a co-worker, or even a Facebook friend.
This is not a hypothetical person – it’s someone you already know! If you don’t know them just yet, go out and find them. Do your research. They might be hanging out on Facebook, Instagram, or YouTube. They might be hanging out on blogs or forums.
It doesn’t really matter where they hangout. What matters is you find that REAL person who is your ideal customer avatar.
This is the person that desperately NEEDS what you have to offer. You might ask, “Well, Ella, how can I tell if that’s my person?” Trust me. Once you stumble upon them, you’ll know.
I usually like to go to FB groups and read people’s posts or comments. And when I come across someone who expresses their problems [that I know I can fix with my solutions] – I know that this is my person!
Let’s say you found that person, what do you do next?
You go ‘stalk’ on them. Not in a creepy way though. Lol.
Find out the answers to the questions I listed above. Write them all out. Get to know them more personally. Get to know their needs. Focus on getting them the results they’re looking for.
Once you really know who that person is, you know exactly how to speak to them in a way that can actually benefit them which allows you to offer your solutions to their problems, which then turns a potential customer into a customer.
Now your goal is to attract more people like him/her.
It’s that simple.
I encourage you to take the time and do this exercise, trust me, it’ll be worth it. Most entrepreneurs fail because they don’t think this step is important. In my opinion, it’s the most important step that you simply cannot afford to skip.